- It's the summer of 2002, and the bottom has fallen out of the
dance club business. "Super" clubs are suddenly not
so super, and Gatecrasher has gone monthly. What then to do with
their venue for the other three (or four) Saturdays of the month?
The answer it seems, at least as far as the 'crasher crew are
concerned, (they own their own venue, The Republic), is to copy
the ritzys; cheap drinks and free, (yes that's FREE) entry. Gone
are the days of charging £13 to get in and turning their
noses up at people just because their laces aren't tied the right
Along with this spirit of de-branding comes the new postal codesque
name of S1 1DJ, suggesting none too subtly that you're gonna get
one DJ all night - so it would also seem the days of the super-star
DJ are on the wane at The Republic.
Cheap drinks and cheap entry: it makes sense that you have to
cut your costs too.
Here's what they say about it:
"S11DJ is the new Saturday night at
Republic! You are invited to the launch night on Saturday 15th
June. The multi award winning nightclub opens its doors on Saturdays
to let you experience the lights, lasers and sound system that
has been responsible for defining what turns a nightclub into
From Saturday 15th June S1 1DJ brings you unrivalled entertainment
including; 3 rooms of great music, performers, laser and light
show, brilliant drinks discounts, text message TVs and free membership
The main room is dance anthems from Galaxy 105 DJ Andi Durrant.
Andi will be our weekly resident playing dance music favorites
like Fragma, Kylie, Shakedown, Timo Mass, Kosheen etc.
Cafe bar is disco, funk and 80s - classics & party tunes that everyone
knows and loves.
Plasma Lounge is Funky House anthems.
Check out the unrivalled Saturday drink prices! Carling bottles and
K2 - 2 for price of 1 all night. Vodka, Archers, Malibu & Bacardi
with mixers only £1.50 all night. Grolsh, VK and Jack Daniels & mixer
£2 all night. Budweiser, VK Blue & VK Ice £2.50
Make use of our brilliant taxi offer - turn up with a full taxi (4
people or more) and get £4 cash back! Or, get the free busses from
West St, Division St and Ecclesall Rd. Every 15 minutes 10-11.30.
The night is every Saturday except the last of the month, 10pm - 3am,
free before 10.30pm, £5 10.30-11.30. £6 after."
(Source: Gatecrasher website, 31st. July 2002).
Great idea: why pay Timo Maas (yes, they did spell his last name "Mass")
to play when you can get some DJ to play his records! Brill!! Actually
given the name of the club and the fact that they only do mention
one DJ, what's going on in the plasma lounge - is someone playing
CDs? ...bugger me but I've just had a horrible flashback to the 1970s.
And forgive me but... does that not sound a bit like it's for people
who were just sobbing themselves to sleep because they couldn't get
in to The Republic when 'crasher was on? And these people presumably
were?... twelve years old, sleeping in doorways or had tied their
laces the wrong way???
Now before you go, read that again and tell me, if you and three mates
get there in a taxi before 10:30pm, will they be paying you
£1 each to come to the club???
For myself, multiply that by one thousand and I'll think about it.